Lend me ten Pounds and I’ll buy you a drink …

For many people January is the season of moderation, and some particularly hardy souls (I’m told) even contemplate abstinence. Certain strands of the British media have coined and attempted to popularise the toe-curlingly awful term ‘Janopause’ to describe this practice, and if that’s not enough to have one reaching for a corkscrew I don’t know what is. Anyway, it seems like the perfect time to cover maps about pubs. Actually, Charles Booth’s map of London at the turn of the Twentieth Century lumps in churches and schools as well, but the truly innovative element of the map is the detailed treatment of the licensed premises, sub divided into five carefully defined categories:

And here’s the map, London 1899-1900:

Booth’s pioneering sociological work Life and Labour of the People in London is justly famous for its colour-coded ‘poverty maps’, illustrating the ‘general condition’ of Londoners on a street by street basis, from the wealthiest members of society (coloured a reassuring yellow) to those categorised by Booth as the ‘vicious, semi-criminal’ poor (coloured black). However, I find this map, tucked into a pocket in the last volume of the third series (‘religious influences’, published in 1902) to be just as interesting. Pubs do appear on earlier maps, mostly as landmarks, but despite the growth of various temperance societies in the mid nineteenth-century I’m not aware of any earlier systematic treatment of the subject on this scale. Here’s a detail of the West End - enough of the pubs, thickly clustered though they are, are still there today:

And, by way of contrast, here are the licensed premises in York in 1902:

Booth wasn’t a temperance man himself. He believed in “self control and good sense” and was critical of the “unreasonableness” of those for whom “the whole trade is an abomination”, which he felt had made it more difficult to deal with the proliferation of licensed premises in a constructive manner: “Some, and I count myself among the number, would make it their first object to improve the character of the places where alcohol is sold. They recognise wide differences for good or evil in the various forms, as well as circumstances, in which alcohol may be taken”. Pretty sound, a century later.

As it happens, I’m rather a fan of Victorian temperance tracts. A Bowl of Cherries is about a working man whose wife and children never had enough to eat because he spent his wages in his local. One day there was a bowl of ripe cherries on the bar, but when he asked if he could take one the landlady slapped his hand away. He never drank again. That night, to the amazement of his family, there was fresh bread and meat on the table. He became sober and reliable and was promoted to foreman, and eventually he was able to buy a little cottage. It’s a lovely story. I’m also fond of Owen’s Hobby, about an annoying old servant (the titular Owen, whose ‘hobby’ is, of course, temperance) who is unable to save his young masters and mistresses from terrible drink-related fates - in one instance driving a carriage over a cliff after drinking off a glass of beer. Owen is generally on hand to shake his venerable head sadly. I’ve often thought I should collect these properly. 

Quantitative easing, bubbles, and a fool’s cap map

I’ve had a run of luck unearthing cartoon and satirical maps lately, which is why they have dominated the last couple of posts, and I might as well round off the old year with one more. As financial crises (well, one enormous financial crisis really) have dominated the headlines all year this Dutch map seems especially appropriate. Here’s how economic meltdown was handled three centuries ago:

This anonymously engraved map of the ‘famous fool’s head island’ (Afbeeldinge van’t zeer vermaarde Eiland Geks-Kop) was published in Amsterdam in 1720. It’s a Dutch take on the folly of their French neighbours, satirising the Louisiana Bubble. Not that anyone on this side of the Channel had anything to be smug about as the South Sea Bubble burst in the same year.    

There’s a bit more to quantitative easing than ‘printing money’, but the tale of John Law and the Louisiana Bubble is still a cautionary one. Law was a colourful Scottish financier who inveigled his way into the confidence of the Duke of Orleans (then Regent of France), and was permitted to set up the Mississippi Company, which controlled all trade with France’s vast and largely unexplored American possessions - believed to be rich in gold and silver. He established the Royal Bank and issued paper money based on the supposed value of shares in the company. Eventually he was minting French coinage, collecting taxes and controlling the French economy to an extraordinary extent. The value of the shares soared, the French economy boomed, more paper notes were issued and after a period of wild speculation confidence collapsed, ruining investors throughout Europe.


This map is rather different from any of the satirical maps covered in my earlier posts. Instead of working with an existing outline (coastline, political boundaries etc) our engraver has created a wholly imaginary ‘mad-head’ or ‘fool’s-head’ island resembling a human head with ass’s ears and wearing a fool’s cap, set in a sea of shares and inhabited by shareholders (discovered by Mr Law-rens). Cartographic features are given punning names such as the River Bubble, the Island of Despair and the town of ‘Madmandam’. Any resemblance to actual geography (Louisiana, the Mississippi …) is purely coincidental. As such it’s in the tradition of maps of Utopia, matrimony or even gastronomy, which use the power of cartography to express abstract concepts. Here’s a modern take on the idea, a map of the ‘Meaning of Physics’ which my friend Jeremy Wood made with author Mark Vernon: http://www.gpsdrawing.com/maps/meaning_of_physics.html    

Happy New Year everyone …

Update 21/02/12: Frank Jacobs has just covered this map in his entertaining and deservedly popular ‘Strange Maps’ blog (http://bigthink.com/ideas/42562?page=all) and a). he says very nice things about me and b). he emphasises - quite correctly - that the satire is general, despite the specific invocation of John Law in the title. The four rivers flowing from the island are the Seine, Thames, Meuse and ‘Bubbel’, representing France, England and the Netherlands … and folly in general.